Edita Food Industries was established in 1996 as a joint venture between Chipita and the Berzi family. It made a dynamic entrance onto the Egyptian market with the Molto croissant, with Edita rapidly establishing itself as market leader and also introducing Bake Rolz in the savoury snack category.
The acquisition of “Hostess” in Egypt and the modernisation of its plants gave the company a further boost by establishing it on the cakes market. Edita is currently one of the leading FMCG companies in Egypt and the Middle East.
Reliable and renowned for its quality products and leading brands such as Molto, TODO, Bake Rolz, Bake Stix, MiMiX and Hostess, Edita enjoys a leading position on the croissant, cakes and snacks market in Egypt.