Modern Food Industries (MFI) was set up in 2007 in Saudi Arabia as a joint venture between Chipita, Almarai and the Olayan Group.

Almarai is the region’s largest vertically integrated dairy company with sales amounting to 11.2 billion SAR. It is listed on the Saudi Arabian Stock Exchange at a value of 31.5 billion SAR (2013 figures). It offers a wide range of products including milk, yogurt, cheese, juice and poultry.

Modern Food Industries (MFI) is based in Riyadh and has manufacturing plants in Jeddah and Al Kharj. In 2009 it introduced the 7DAYS croissant in Saudi Arabia, quickly establishing itself as the leader of that specific market. It subsequently also entered the cakes market with its 7DAYS Swiss Rolls and 7DAYS Cake Bars. Modern Food Industries (MFI) is also present in the United Arab Emirates, Kuwait, Oman, Bahrain and Qatar.