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| Croissants and various pastry products |
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7 DAYS
  7 DAYS is our headline brand, the most widely recognised brand name in the sector, embracing a wide range of original and well-established products: the individual 7 DAYS, the 7 DAYS mini croissant, the Choco 7 DAYS (individual croissant with chocolate coating), the 7 DAYS mini tsoureki (bun), the 7 DAYS Strudel and the 7 DAYS mini Strudel.
7 DAYS is an international brand, the dominant trademark and market leader in a range of countries apart from Greece.
Essentially, 7 DAYS was the first product to be advertised in its category when it was launched in early 1991, becoming the benchmark brand for the consumer.
The mini 7 DAYS croissant was an innovative product - not previously seen in Europe - when we first presented it to the consumer in 1992. It still remains the leading brand in its own sub-category.
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When launched in late 1995 the Choco 7 DAYS secured enormous consumer response. It remains an original product which several companies in the sector have attempted to imitate. |
Tsoureki is a sweet bread popular in Greece, similar in taste and texture to the pastry used in a currant bun. The 7 DAYS Tsourekaki (mini-tsoureki) was a highly successful attempt to package a popular, traditional Greek product – opening up a new category in the market for soft baked products. |
 The 7 DAYS Strudel was launched in March 2001. It represented another innovation for the Company: the first time entirely new technology had been used, not to mention a new pastry recipe, new production line and new filling with whole fruit pieces. The 7 DAYS Strudel, and the 7 DAYS mini Strudel launched a year later (April 2002) represent the most promising category in the whole Chipita range.
Molto
 Molto is one of Greece’s major croissant brands, enjoying benchmark status with consumers. It has been on sale in Greece since 1991. In early 2003 we extended the brand with the introduction of the promising and fast-selling new Molto Way.
Essentially Molto Way is a completely new concept in flavour and quality, produced by an entirely new technology and to a new recipe.
Recor / Platoon
 These are two products of strategic importance, with a substantial role in the low-price croissant market. The two brands offer alternative tastes for those regions and consumer groups looking at the lower end of the price range.
Chipicao and Mini Chipicao
 The ideal croissant for children, launched in Greece in 1998 and recently (early 2003) supplemented by a mini croissant. The Chipicao product is intended to introduce the younger consumer to the whole croissant range and encourage a taste for croissants at an early age.
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