Modern Food Industries (MFI) was set up in 2009 in Saudi Arabia as a joint venture between Chipita, Almarai and the Olayan Group.

Almarai is the region’s largest vertically integrated dairy company with sales amounting to 13.9 billion SAR. It is listed on the Saudi Arabian Stock Exchange at a value of 56.5 billion SAR (2017 figures). It offers a wide range of products including milk, yogurt, cheese, juice, poultry and bakery products .

Modern Food Industries (MFI) is based in Riyadh and has manufacturing plants in Jeddah and Al Kharj and Hail. In 2009 it introduced the 7DAYS croissant in Saudi Arabia, quickly establishing itself as the leader of that specific market. It subsequently also entered the cakes market with its 7DAYS Swiss Rolls and 7DAYS Cake Bars, while in 2018 it launched also 7Days Bake Rolls in the market. Modern Food Industries (MFI) is also present in the United Arab Emirates, Kuwait, Oman, Bahrain.