Established in 2016, Muchico Bakery SDN BHD is a joint venture in Malaysia between Chipita and the Tan Family (Founders of Munchy’s - Malaysia’s leading homegrown biscuit brand for more than 25 years with presence in Malaysia, China, Indonesia and a thorough understanding of the South East Asian Markets.)

Muchico Bakery commenced local manufacturing of the products and introduced the 7DAYS croissant (as known in all world markets yet with new localized flavors) as of 2017 in the market of Malaysia and as of 2018 in Singapore. The launch was particularly successful as the product was widely accepted by consumers of all ages, while the7DAYS brand has already built awareness of significant size.

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